Days After Zero Hedge Report Of Its Plunging Ratings, CNBC Stops Using Nielsen / by Tyler Durden on 01/06/2015 15:27

It was less than a week ago when Zero Hedge broke the news that for CNBC, 2014 Was The Worst. Year. Ever.

Much to the embarrassment of CNBC, its staunch defender David Rosenberg, and not to mention its advertisers who realized they overspent substantially for the reach they were promised and received instead, the report promptly went viral.

Rosenberg himself said, when referring to the report, that “Now they [Zero Hedge] have turned their attention to CNBC. I think these guys should subject themselves to a New Year’s resolution: show respect because there are in fact two sides to every debate.”

Thanks for the advice, but we will actually continue doing precisely what we do: exposing lies, stupidity and fraud pretty much anywhere we see it. Here’s why: five days after our Nielsen-sourced report before the Comcast-owned channel announced it would no longer be subject to the humiliation of Zero Hedge periodically revealing its crashing viewership and, as WSJ revealed today, “CNBC will no longer rely on TV ratings specialist Nielsen to measure its daytime audience, beginning later this year. Instead, it has retained marketing and research firm Cogent Reports for the task.”

Two words: “seasonal adjustments”?

A few more words: why rely on a uniform, universally-accepted rating methodology when one can come up with one’s own, bought and paid for “adjusted” ratings.

And here are CNBC’s own words on why it is doing the stunning move which validates that its viewereship is indeed as low as it could get before the pain for Comcast became unbearable:



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